multi-family workshops and small-scale processing

Related articles:

• The advent of the summer Fuzhou jade market the most popular, jewelry warming bracelet pendant
• the distance of the Which is a half of the capital
• Shanghai shopping malls play the

Chinese jewelry charm angel financial turmoil in the post-crisis era, the global economy showed signs of warming up, however, to keep out the cold, predicament, to break out the winter, and so a considerable wallop The words still did not leave the field of view of the jewelry business, facing the industry reshuffle competition coming soon or ongoing, we go from here? great prestige, charm and feel good products. will choose the brand.

charm angel products homogenization of the jewelry industry today jewelry industry in China compared with foreign countries, starting late in the jewelry business, multi-family workshops and small-scale processing production and there is no concept of we all know, design jewelry production, and to establish a professional design and R & D institutions is bound to consume enormous human and financial resources, this is not generally SMEs can afford. Therefore, they take a more Therefore, cheap However, after this imitate trends shortcut made jewelry industry in China faces a huge risk. Blindly imitate China's jewelry industry faces a serious homogeneity tendency lack of core brands, the jewelry industry to rely on the profitability of the production chain, .

So, for more market share, the price war has become a major marketing tool. Homogenization result of this marketing tool in the financial crisis caused a chain reaction, a sharp decline in market share of cheap quality simple, puerile these enterprises have to lower prices again, however, the prices of raw materials, labor costs increased, the RMB exchange rate enhancement of corporate profit margins almost drained, the price becomes no longer low, the cut corners emergency measures, many companies lost the original customer trust. Due to the lack of core competitiveness, China's jewelry industry is facing serious challenges in the market!